Marketing to Parents and Nannies

I'm no Mark Zuckerberg! On Tuesday I attended Social Media training with a number of the Tinies branches. I confess to being pretty useless at using things like Facebook, Twitter, YouTube, and even LinkedIn, and I'm stumped whenever my 12 yr old nephew asks if I've seen the latest Charlie Bit My Finger clip

10/02/2011

 

Like... poke... share... follow

But all of us yesterday were prepared to give it a go, with the hope of reaching out to more childcarers, parents and companies.

Social media in chidcare?

I'm still not wholly convinced how helpful these sites would be for our childcare business. I could see that with LinkedIn we could possibly access more working parents, and join or start groups for Working Mums, but would that really bring in direct business for us?

Or is it more about brand awareness, and ensuring that we are the names on peoples' lips when they talk about childcare?

With Facebook, I was very sceptical before the training

I thought it was for sad people who wanted to show off how many "friends" they had, but actually there were some good things on there. I liked the Marketplace and the ability to advertise. However, it is not necessarily a medium I would use to reach out to working parents; it would be more for getting in touch or staying in touch with nannies.

So I'm no longer a total sceptic

Or a complete novice, when it comes to using these sites. But at Tinies, we have a database of 50,000 candidates, and a website that gets over 50,000 visitors per month.

We are already pretty good at reaching out and staying in touch with our client and candidate base so do we really need to do much more? If we do, then I may need to hire a Personal Assistant for Social Media - maybe my nephew could apply?

Oh and if you haven't seen it yet, please check out our YouTube Channel... and like Work+Family on Facebook.

Amanda Coxen, Working Mum and Tinies Director

 
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