Retail Case Study: IKEA

Tinies took over the management of IKEA crèches in 2013; and in the year that followed increased engagement, and have seen average basket spend increase

IKEA are unique in the UK in that for over 18 years they have provided a free accessible childcare to shoppers. IKEA truly understand the benefits of providing a whole family experience which in turn drives engagement, dwell time, usage and basket spend.

Tinies Managed Crèches - Arrange a Consultation

IKEA contract for the Crèches within all UK stores

IKEA's USP: "Engaging Families"

Type of contract

Managed Service Contract. We operate the store crèche provision in its entirety. This includes:

  • Health & Safety
  • Recruitment and deployment of staff
  • Training & Development
  • Creating programmes for children from 3 to 10 years
  • Working with marketing to engage with families
  • Liaising with authorities & meeting legislation.

Size of contract: Monday to Sunday coverage across the all UK stores (18 at the point of contract being awarded).

Length of contract: Ongoing. We have managed crèches in all IKEA stores since September 2013.

Benefits of working with Tinies:

  • Reputable childcare company
  • Ability to record and analyse trends and usage patterns
  • Staff training and development programme with very low staff turnover
  • Ability to offer more than just a crèche service
  • Activity programmes meeting the width and breadth of IKEA's clientele.

The IKEA brief

From September 1st 2013 takeover from an existing childcare service, and provide a crèche which meets all legislative standards - and most importantly meet the needs of all of the children who enter care; ensuring they leave happy and wanting to come back.

Delivery: The crèche within IKEA is designed to enable shoppers to leave children aged 3 to 10 years in a designated, themed crèche environment for up to an hour whilst they are in store. The crèche facility is open 7 days per week, 52 weeks per year.

The crèche is not bookable, allowing maximum flexibility for families to utilise the service.

Tinies deliverables

From being awarded the contract in May 2013 we had just over 3 months to start the TUPE process of over 200 staff and register all settings with the relevant authorities. Whilst this was the biggest takeover Tinies had undertaken to date, we devised a project plan that had very clear objectives and timelines to ensure that the process was smooth for both our new employees and children and parents using the service.

We are pleased that our aim was achieved and the transition was good. From taking the staff through a handover process from August 2013 onwards, to getting into the stores and understanding our clients' needs and expectations going forward.

Tinies reports monthly to each IKEA store on key deliverables, and in addition support the stores with events outside of the crèche provision, enabling frequent customers to see familiar childcarers around the store taking part in the many family events run by IKEA.

Get in touch if you'd like a FREE managed crèche consultation

 

How to get in touch

Managed Services Enq 020 7384 0322

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A truly excellent crèche, I would recommend to any parent. The staff went out of their way to make sure my child was happy and settled.
 
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Tinies really did make our day and I would recommend your services to anybody else in a heartbeat. We have just landed home after a truly amazing couple of days at Cain Manor and I can honestly say that one of the things that really made our day was the work your team put in.

You understood our vision so perfectly and did such an incredible job; we just can't thank you enough. Without exception, the parents were just blown away by how easily you engaged the children from the minute you arrived and continued to do so throughout the day. The team were so lovely that the children just gravitated towards them instantly!

The measure of this was that Lottie (my bridesmaid and best friend's daughter who normally refuses to leave her Mum's hip if she's anywhere within a 2 mile radius!) actually went off with you! Please don't underestimate what an incredible achievement that was! I know you're all professionals and are therefore really good at knowing how to win the little ones over but Lottie is a particularly difficult customer.

I just want to thank you all so much.
Yeomans Family, Cain Manor in Hampshire & Surrey, Wedding Crèche