Case Study: Keeping in Touch Day Crèche

Financial Institution crèches for KIT days. KIT events for maternity leave employees or those newly returned.

A leading bank and KPMG provide a crèche facility at the 'Keep in Touch' events that they run across the country for those employees who are on maternity leave or have recently returned from maternity leave.

The crèche needs to cater predominantly for babies and young siblings to enable parents to attend these important events with peace of mind that their very young children are being cared for close by. It can often be the first time that parents have left their little ones outside of family or friends.

Type of contract

Pop up event crèche on an ongoing, ad-hoc basis. This includes:

  • Risk Assessment
  • Health & Safety
  • Equipment provision
  • Recruitment and deployment of staff
  • Creating an engaging environment for children from birth to 3 years
  • Working with parents to ensure confident to leave children
  • Liaising with authorities & meeting legislation.

Size of contract: 5 hour sessions to cover the length of the events with varying frequency for each client. Tinies have been running these events since 2013.

Length of contract: Ongoing and ad-hoc as required.

Benefits of working with Tinies

  • Reputable childcare company
  • Ability to create a crèche environment at diverse venues
  • Advisory service on size of venue required for ages and numbers of children to be cared for
  • Knowledge of the statutory requirements for ratio of carer to child
  • Provision of staff experienced in the care of very young children
  • National network of local branches able to deliver a personal but consistent service
  • Central account management for liaison with additional local contact for delivery issues.

The briefs from financial institutions

Both of the clients were looking for a reputable childcare company to provide a pop-up crèche service. They were organising a variety of 'Keep in Touch' events for employees who were on maternity leave or those who had recently returned.

The brief was by nature very loose from the offset as level of attendance can be uncertain, the only fixed details initially were the venue, nature and timing of the event. Numbers and ages of the children attending were uncertain until closer to the date and so variable quotes were prepared for 15 and 25 place crèches to give a scaled approach and inform the minimum sized room needed. Actual numbers of children were to be confirmed one week before each event.

Tinies deliverables

When the principles had been agreed centrally each event was given a local contact for delivery.

Each local Tinies branch arranged a risk assessment at the venue and organised staff according to the number of children attending to comply with statutory ratios and, if relevant, liaison with Ofsted was completed.

The allocated room was transformed into a crèche with engaging and entertaining equipment and an appropriate area for sleeping.  The crèche supervisor organised the induction of the staff attending and allocated duties for the duration of the event.

Parents were required to complete registration forms and sign their children into the facility upon arrival and security measures were adhered to in order to ensure the safety of the children.

Access to Backup Care: My Family Care, parent company of Tinies, holds contracts with both of the clients to deliver a variety of employee benefits. Through the delivery of Backup Care services the clients were aware of the connection to childcare through Tinies and asked for a referral for crèche services. Tinies then liaised with the clients, taking a full brief in order to provide advice and subsequently quotes. Risk assessment, staffing and delivery was arranged through local branches and feedback sought following each event.

Client feedback

"It's really exciting for us to be working with you again - the service we received last time was outstanding and hugely reassuring on such important events for our little people - thank you."  Learning Delivery Implementation Manager 

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Tinies really did make our day and I would recommend your services to anybody else in a heartbeat. We have just landed home after a truly amazing couple of days at Cain Manor and I can honestly say that one of the things that really made our day was the work your team put in.

You understood our vision so perfectly and did such an incredible job; we just can't thank you enough. Without exception, the parents were just blown away by how easily you engaged the children from the minute you arrived and continued to do so throughout the day. The team were so lovely that the children just gravitated towards them instantly!

The measure of this was that Lottie (my bridesmaid and best friend's daughter who normally refuses to leave her Mum's hip if she's anywhere within a 2 mile radius!) actually went off with you! Please don't underestimate what an incredible achievement that was! I know you're all professionals and are therefore really good at knowing how to win the little ones over but Lottie is a particularly difficult customer.

I just want to thank you all so much.
Yeomans Family, Cain Manor in Hampshire & Surrey, Wedding Crèche